Before screening the Horn Please documentary film, we needed to launch its official website, and create a buzz about the project in the local community. Since this project is all about hand-painted trucks of India, the medium we chose to promote the website needed to do justice to the nature of the art form.
So we chose the 34th street wall in Gainesville. This 1000-foot-long wall is usually painted with some random graffiti and personal messages painted by students and citizens of the local community. The wall is typically messy, chaotic, and unattractive. So we decided to take up a portion of it, and paint it with a simple yet vibrant design announcing the launch of the website.
A big thanks to all my friends who came together to make this project possible: Marisa Falcigno, Jorge Perez-Gallego, Nalini Kumar, Akshay Rajopadhye, Lokendra Bengani, Shraddha Sundaram, Su Nayak, Johan Karlsson, Vivian Su, and Namrata Inamke.