Blackbuck IPO Posters
CLIENT
Accel
ACCOUNT MANAGEMENT
Art & Found Co.
CREATIVE STRATEGIST
Mahak Malik
COPYWRITER
Braindad.co
The project aimed to celebrate BlackBuck’s significant milestone of going public (IPO), marking its arrival on the stock market. As a pioneer in digitizing India’s trucking and logistics sector, BlackBuck’s achievements deserved recognition that resonated with its industry and cultural roots. Indian Truck Art, with its vibrant and iconic aesthetic, was chosen as the perfect medium to honor their success, instill pride in their mission, and inspire confidence in their future endeavors.
The creative solution centered on incorporating the essence of Indian Truck Art into the celebration. We designed a range of visual assets, including framed art prints, customized merchandise, and thoughtfully curated gift boxes. These were displayed prominently around BlackBuck’s offices and shared with their team as keepsakes, reflecting their journey and accomplishments in a culturally meaningful and personal way.
The designs were successfully utilized across social media announcements and as part of the physical deliverables, such as framed prints and gift sets for the BlackBuck team.
