Chote Miya NYC
CLIENT
Jimmy Rizvi, Owner
RECOGNITION
Graphis Design Annual 2024 (Silver);
Communication Arts Design 2023 (Design Finalist)
Chote Miya is an Indian street food restaurant located in New York City’s Chelsea Market, inspired by the energy, flavors, and visual culture of Mumbai.
I was commissioned to create a series of illustrations and environmental graphics that capture the spirit of the Mumbai while celebrating the restaurant’s connection to Indian street food culture. The work draws from Mumbai’s streetscapes, cinema, sports, hand-painted signage, truck art, and everyday visual language to create a lively and immersive dining experience.
A key part of the project was developing typography that blends English with reverse Hinglish—English words rendered in Devanagari letterforms. This approach reflects the layered nature of communication in India while making the designs accessible to a broader audience.
The visual style takes inspiration from hand-painted signboards, film posters, truck art, and street advertisements. Bold lettering, dimensional forms, and playful compositions bring a sense of movement and personality to the space, helping transport visitors to the streets of Mumbai.
The result is an environment that extends beyond the food itself, using illustration and typography to celebrate the culture, humor, and visual richness that make Mumbai unique.
