ALO Family Counseling
CLIENT
Amanda Owens, Owner
RECOGNITION
Graphis Design 2023 Honorable Mention
ALO Family Counseling provides consultation, evaluation, and counseling services for children, adolescents, adults, couples, and families. They needed a brand identity that reflected their commitment to creating a safe, supportive environment while communicating trust, care, and personal growth.
The identity was inspired by the transformative journey of healing and self-discovery. A butterfly was chosen as the primary symbol to represent growth, change, and hope, while integrated speech bubbles reference the conversations and connections at the heart of the counseling process. The lime green color palette was selected for its association with mental health awareness, optimism, and renewal.
I developed a complete visual identity system for the organization, including the logo, color palette, typography, and stationery suite. I also designed the organization’s website, providing visitors with easy access to service information, staff profiles, employment opportunities, and contact resources.
Since the initial launch, I have continued to support ALO Family Counseling with employee business cards and a variety of marketing materials, helping maintain a consistent and professional brand presence as the organization grows.
