Blackbuck IPO Posters
CLIENT
Accel
ACCOUNT MANAGEMENT
Art & Found Co.
CREATIVE STRATEGIST
Mahak Malik
COPYWRITER
Braindad.co
RECOGNITION
American Graphic Design Awards 2025;
Graphis Poster Awards 2026 (Silver)
BlackBuck used this project to celebrate a major milestone: becoming a publicly traded company. As a company that has helped transform India’s trucking and logistics industry through technology, the IPO marked an important moment in its journey and asked for a meaningful way to recognize the achievement.
To connect the celebration back to BlackBuck’s roots, I drew inspiration from Indian Truck Art—a visual tradition deeply connected to the trucking industry and known for its bold colors, expressive typography, and vibrant illustrations. The goal was to create artwork that felt authentic to the company’s story while celebrating its growth and future ambitions.
The project included a series of framed art prints. These designs were displayed throughout BlackBuck’s offices and shared with employees as keepsakes, helping mark the occasion in a way that felt personal, memorable, and culturally relevant.
The artwork was also adapted for social media and internal communications, creating a cohesive visual campaign that celebrated the company’s successful IPO across both digital and physical touchpoints.